With your App Store product page keywords updated, app title and description streamlined, and creative assets polished and split-tested, it is now time to focus on some lower-priority tasks. More specifically, you need to pay attention to optimizing your in-app purchases that, surprisingly, can turn out to be your best secret ASO weapon.
While we will not go through every detail on HOW to create and launch IAPs for Google Play and Apple App Store (you can learn all that from other Asolytics guides and tutorials here
), let us talk about WHAT in-app purchases are and how they can improve your app’s search exposure. We will also cover some of the best in-app purchases optimization cases that might serve as a source of inspiration when you are designing your own IAP ASO strategy. Continue reading to find out what are in-app purchases and how do in-app purchases work.