Creating an eye-catching, sleek, and overall awesome app preview video is sure to enhance your product’s exposure and findability in the App Store. As a result, it will significantly strengthen your app ranking. However, working up a fantastic app preview video comes with certain drawbacks, as well. We’ll dwell upon it in this section of the post.
Here’s why creating a worthy app video presentation is good for you:
- motion picture content is effective by default: no wonder YouTube is one of the most popular sites these days;
- your target consumers prefer watching clips to reading text or viewing pictures;
- app preview clips magnify app downloads and user involvement;
- they aid you in rising over your competition;
- these videos allow you to let your target consumers in on your product in the fastest and most effective way possible;
- a solid video presentation helps your potential clients make knowledgeable decisions and thus prevents multiple uninstalls.
At the end of the day, the importance of creating a presentation clip to potentially boost your product’s success shouldn’t be underestimated. Now, switching to the potential drawbacks of this aspect, we’ve rounded them up below:
- making a stellar app preview costs a lot of money;
- the endeavor is very challenging: it involves lots of creativity, hard work, and precious time;
- you will most likely have to create new app preview clips as time goes by: mobile marketing trends are highly changeable;
- following Apple’s rules in terms of App Store preview video resolution and other crucial criteria is definitely no bed of roses;
- poor-quality clips scare your potential consumers away and pull your reputation down.
Yes, sorting out a top-of-the-line app preview video is very complicated both tech- and Apple guideline-wise. Competition is fierce, so, naturally, convincing people to download your app requires heaps of time, persistence, and skills. However, chances are your smart investments will pay off in the long run — while skyrocketing your product to stardom along the way.