Incorporate variants for each icon you created. People in various test groups will be shown different icons, but one single version is saved throughout the experiment period to prevent users from seeing the alternative versions in case of revisiting your product page. Once you collect enough information, the best-performing icon
Want to know how to split test your app icon for iOS
? With a little ’elbow grease’ and think-out-of-the-box approach, you can easily cope with this task, too. We’ll let you in on the process in the next section, so keep reading.