When you open a digital store, you get a list of products available for download. Each line has an icon, a title, and a subtitle (App Store) or short description (Play Market). Icons are small pictures that graphically convey the idea of a game or application. According to statistics, it is precisely the detail that users pay attention to first. A high-quality game app icon design should be unique to set you apart from the crowd of similar services. At the same time, you should not get too carried away and forget about the requirements of a particular platform (we will talk about them below).
Most users of Android and iOS devices look for apps and games through branded stores. Since pictures are the first thing that catches your eye, you should know how to make cool icons. So your product will not only be more visible in the digital stores themselves but will also attract users’ attention after already being installed on devices. It means clients will run across your product more often and spend more time in your app.
Of course, the functionality is essential for the retention rate and regular launches of your service. However, if the visual assets are bland, a client may not even get to test the internal tools. Along with icons, you need to optimize the accompanying videos and screenshots of your product correctly. You can read more about it in our experts’ article “App Store Tips for App and Mobile Game Icon, Screenshots, and Videos