App store keyword ranking is dynamic, so it’s necessary to track and monitor rankings for all the keywords you are using. If you do it regularly, you will timely notice all the positive and negative trends for each specific keyword and quickly find a replacement for the losing keywords. Using Asolytics app ranking tracker, you can obtain a full real-time picture of what’s going on in your keyword niche, compare your app’s performance with competitors’ apps, and review the history of keyword score fluctuations over the last week, month, or year.
Keyword Tracking & Monitoring
Statistics say that most app downloads (around 65%) are search-driven with over a half of these downloads coming from searches that use generic keywords (around 39%). Figure out how many downloads your app is getting from both branded and generic keywords. You can quickly receive a comprehensive answer using the unique keyword monitoring tool. Asolytics will show how many organic installs each of your keywords brings and if there’s a need to reconsider them. You can view such parameters as daily organic installs from keywords, the number of installs by rank, and the number of installs by volume on a specific date or within a custom timeframe.
You might find it useful to track and monitor app keyword ranking by volume. This point of view will reveal how your app downloads depend on each keyword volume as well as on the overall keyword volume. Finally, don’t forget to spy on your competitors as that’s what they are doing right now! Use Asolytics to monitor downloads generated by your competitors’ top-ranking keywords and withdraw the ones that have the potential to fuel up your ASO strategy.
The overall app rating is calculated based on the combination of parameters tracked by Asolytics monitoring systems. Consider the overall rating growth a super goal that’s achievable only through conducting regular keyword analysis to keep up with trend changes and get the best visibility score on app stores. The overall rating also makes it easy to spotlight competitors to deep-dive into their keyword performance reports later on. The data you will find in the reports is an endless source of improvement ideas. Due to the relatively low cost of ASO tracking and monitoring and its high efficiency, you can implement ASO strategies from the very beginning and rank on the same keywords your top-10 competitors do.