Want to get under your competitors’ skin? Eliminate the guesswork from your app marketing efforts and start basing your activity on accurate data, such as app download and revenue. With quality app analysis, you’ll effortlessly size up your rivals, delve into new markets, and bolster your performance. Make the most of a good app rankings tool to find out: how many downloads they’re getting; how they find clients; how extensive their audience is; and the icing on the cake in the form of how much they earn.
By conducting a comprehensive app analysis using app analytics tools, you’ll easily figure out how and why your competitors perform the way they do. As a result, you will succeed in outsmarting your competition and building a wiser growth strategy.
This option helps to track and monitor category rankings for any app available in one of the major app stores. Your app’s category ranking history data allows you to notice the changes in the category ranking on a daily and hourly basis; conduct a single-chart comparison of your and your competitor’s category ranking history; adjust the chart using multiple parameters; evaluate your product’s category ranking dynamics in various stores within the chosen time frame.
A year’s worth of this data reveals the dates when your competitor updated their product, as well as when their application was most actively used and vice versa. Usually, these periods of peak activity overlap with updates to the app. Strategically speaking, app category ranking clearly shows you the dynamics of your competitor’s strategy, along with the exact improvements that have been introduced (or not).
How to estimate your app's success?
App intelligence is paramount when it comes to learning from the best, benchmarking your application, enhancing user experience, polishing your marketing approach, and generating more leads. Whether you’re a marketing specialist or sales manager, mobile app analytics can aid you in reaching your performance goals. App ranking is one of the indexes which show whether a particular app is popular amongst users and how often it is downloaded, whether this app adapted to its store successfully in terms of ASO.
By monitoring app ranking, you get to see the full picture of your competition’s marketing path, along with the milestones they aim for. But, most importantly, it makes the mobile economy transparent and fairly easy to understand. With this enlightening clarity comes significant innovation and business growth. And that’s what we’re all striving for.