Google Play gives developers and publishers many opportunities to optimize the application page. With the right choice of keywords and proper implementation of them in text assets, you can make your product visible, attract more users, and increase the conversion rate in installs.
At the same time, it is important to understand that even the best strategy needs to be flexible and dynamic for your product to stay on top. Fortunately, Google Play allows you to change the metadata at any convenient time. Therefore, if you understand that trends or needs of the target audience have changed, you can quickly adjust. Use this article as a guide to action. Together with our other materials
, it will give you a complete understanding of the basic principles of the world's major app stores.