Google Play offers developers slightly more optimization opportunities than Apple App Store. Here, the effectiveness of ASO
is influenced by: title, short description, and description. An item title is limited to 50 characters. It should be original and include a relevant search query.
On Google Play, special attention should be paid to the product description, as the platform’s internal algorithms index it. You are required to write a quality description that contains keywords. There is no separate field for keywords, so they should be in the body text. Since all the information you write is visible to readers, you cannot use competitors’ brand names. At the same time, watch out for keyword density. With a maximum allowable description of 4000 characters, their volume should not exceed 2%.
Google Play analyzes both user feedback and developer responses. Therefore, you can include keywords in your answers. The main thing is to make sure that they fit into the context organically and not interfere with the general idea. Also, keep in mind that Google’s algorithms study each user’s behavior. Search results are ranked based on the actions of each person.