Being productive or finding cheap thrills is a lot easier now that mobile apps have entered our lives. There’s an app for everything these days, and it’s all accessible on the go, right from the palm of your hand. Your app is probably equally easy to pinpoint, but with such a multitude of competitor products, is discovering it truly a cakewalk for your target clients? That’s where ASO (App Store Optimization) kicks in.
App Store Optimization is the process of maximizing your mobile product visibility within the major app distribution platforms, as well as enhancing its conversion parameters. Along with capturing higher positions in the app store search results, ASO also aims at increasing your app’s click-through rate (CTR). It suggests convincing people to tap on your listing when they find it within their preferred mobile app storefront.
Furthermore, a successful ASO strategy
is aimed at stimulating users to install your application (read as making a purchase). That particular stage of the whole process is known as Conversion Rate Optimization
. Whether you have already jumped on the app promotion bandwagon or are just planning to start this journey, you’ll find today's guide and the list of must-dos quite handy.