It is impossible to control reviews and ratings in digital stores fully, but you can influence them. Monitor them regularly and respond on time to both positive and negative comments (even if they are short). Pay special attention to featured reviews as they show the needs of many people. If your product has become popular and there are more comments every day, you can use specialized tools to help you manage a large flow of information.
While user comments can sometimes be fake, they reflect your app or game quality in most cases. Positive reviews and high ratings guarantee a high conversion rate as clients are more likely to trust you. Correctly structured work with testimonials affects customer loyalty and helps retain them for a long time. It is why your
ASO strategy should include effective steps to deal with them.