Implementing IAPs is a good monetization strategy, and in the case of Apple App Store, it’s also an additional opportunity to increase the visibility of your core product. You can offer purchases both for games in the form of season passes, cosmetic items, and extra levels, as well as for applications, for example, to remove ads or enhance functionality.
Before running IAPs, make sure they meet current platform requirements. When developing a strategy for their implementation, be sure to consider our recommendations. Don’t be too intrusive, and don't make paying a necessity; otherwise, you’ll just alienate customers. For users to find all your items through the search bar, embed relevant keywords in titles and descriptions.
We hope that, after reading this article, you will be able to understand in detail the features of working with in-app purchases. As statistics show, the total users’ spending for IAPs in free applications is higher than for purchases of paid services. Make in-app purchase optimization part of your global ASO strategy
to attract new customers, increase discoverability, and raise conversion to installs.